Why we built MarketSoft
Across digital projects delivered by Axplify Services, the same pattern kept appearing: a website handled by one provider, SEO handled somewhere else — or barely handled at all — while orders, content and operations lived in separate files and tools.
The issue was not a lack of software. It was the lack of continuity between it. A prospect could find a strong website on Google and then fall into a manual process behind the scenes. Another company could run operations well internally while remaining almost invisible when customers searched for its services.
MarketSoft was created to connect those pieces: make the business discoverable, turn that visibility into enquiries or sales, then give the team the tools to handle what comes next without wasting time.
Axplify Services, the team behind MarketSoft
Axplify Services is a digital services company organized around four areas: Consulting, Digital, Data and AI. MarketSoft sits within Digital Products: designing, developing and evolving digital products that improve the experience of customers or employees.
That changes how the product is built. We do not look only at the visible website: we also think about architecture, data, journeys, operations, security, scalability and integrations whenever the project requires them.
MarketSoft is therefore not an isolated side project or a reused theme under a new name. It follows the same product-design logic Axplify applies to broader platforms and business tools.
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What we connect in practice
The goal is not to stack five services. The goal is to make each one strengthen the next.
Be found
SEO starts with what future customers actually search for and prepares pages to capture that demand.
Convince
The website and UX/UI turn a search or recommendation into understanding, trust and action.
Operate without friction
The Backoffice & CMS centralizes useful content and operations instead of making the team jump between disconnected files.
Connect the ecosystem
Payments, booking, CRM, delivery and communication can be integrated when they are part of the journey.
Why being backed by Axplify matters to you
A digital project continues after launch. It needs fixes, measurement, evolution, security and sometimes new integrations. That is where a lasting structure matters more than a one-off delivery.
Being backed by Axplify Services provides a working framework, complementary expertise and an identifiable team. You can verify who is building the product, understand the scope and keep continuity as your needs evolve.
One responsibility
You do not have to arbitrate between a developer, an SEO provider and an operations tool every time a journey changes.
Choices that are explained
We favor understandable, maintainable solutions over piles of features that become difficult to operate.
A base that can grow
We build what serves the business today while preserving room for tomorrow’s modules, content and integrations.