Website · SEO · Backoffice & CMS · UX/UI · Integrations

Website creation, SEO and Backoffice & CMS: from Google Search to daily operations, everything works together.

A prospect finds you on Google, visits your website, contacts you or buys, then your team has to process the request without wasting time. MarketSoft connects those steps so your online presence becomes a practical business tool.

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Custom website creation

A website is your company’s storefront, open 24/7 even while you sleep. But not every storefront is the same: some are a single poster, others are a full shop with shelves and a checkout. Here are the main formats, from the simplest to the most complete.

MarketSoft product interface used to present and manage an online offer

A web project should not start with a template. It starts with a simple question: what should a visitor understand, do or buy when they land on your website? We organize the pages around that answer before working on colors, motion or technology.

The website is then built as a commercial tool: every page has a role, every call to action leads somewhere, and the architecture stays clean enough to support SEO, new content and future features without rebuilding everything from scratch.

We do not start from a blank page. MarketSoft builds on an already solid codebase that we customize to your needs: journeys, design, features, modules. You get a tailor-made result, delivered faster, without paying to rebuild foundations that already exist.

What this changes for your business

People understand your offer faster, even when they discover your company for the first time.
Pages are prepared both to convert and to support long-term SEO work.
You start with a base that can grow into content, customer areas, booking, ecommerce or custom modules.
Faster delivery: we customize a proven base instead of developing everything from scratch.

Landing page

Think of one poster with one message and one button such as “Contact us” or “Buy now”. A landing page is a single page built to convince quickly, often around one offer or campaign.

Corporate website

Like an online brochure with several pages: who you are, what you do and how to contact you. It is the most common format for a business that wants credibility, visibility and stronger Google presence.

Dynamic / custom website

A site that grows with your needs: an updated blog, a customer area or quotes generated automatically. It is built around the way you work rather than a generic template.

E-commerce website

A complete online store: customers choose, add to cart, pay and receive confirmation without your team handling every step manually.

Existing website redesign

Already have a site that slows you down more than it helps? We rebuild it while preserving what still works. A site that no longer evolves can also make the business behind it look stuck.

Search engine optimisation (SEO)

Having a website is useful. Being found on Google is what changes the game. SEO is the work that helps Google understand your offer and show you when people search for what you sell. We work on four fronts.

MarketSoft interface illustrating the promotion and visibility of commercial offers

SEO is not a list of keywords pasted into a page. We start from real search intent: what prospects type when they discover a need, compare solutions and finally look for a specific provider.

From there, we connect technical SEO, content, internal linking, local visibility and external authority. The goal is to build visibility that compounds over time and attracts people already close to what you sell, rather than large but irrelevant traffic.

What SEO should produce

Pages that rank for searches genuinely connected to your offers.
Organic traffic landing on the right pages at the right moment in the buying journey.
A measurable base: rankings, improving pages, generated enquiries and opportunities to strengthen.
Less spend on ads: a campaign stops when the budget stops, while your visibility keeps working — with more qualified traffic, because it comes from people already looking for what you offer.

Technical SEO

The foundations of the house: invisible but essential. The site needs to load quickly, work well on mobile and be easy for Google to crawl and understand.

On-page SEO

What we write and organise on each page so Google clearly understands its purpose: the right words, in the right place, with the right structure. Keyword research follows search intent, not guesswork.

Off-page SEO

Your reputation beyond your own website: other sites mentioning you, customer reviews and trust signals around your brand. Search engines trust businesses more when the wider web confirms their legitimacy.

Local SEO

Being visible to people near your activity at the right time. A well-structured Google Business Profile can become your storefront on the map when someone searches for a service “near me”.

Backoffice & CMS

The backoffice & CMS is the part customers never see but your team uses every day: orders, stock, people and operations. Many businesses still manage part of this work in spreadsheets or on paper. We build the tool that replaces those scattered tasks.

MarketSoft dashboard for managing operations, content and business indicators

The Backoffice & CMS becomes the control center of your digital activity. It lets you manage what changes often — products, prices, content, orders, customers or teams — without calling a developer for every daily update.

We do not copy your spreadsheets screen by screen. We first look at the real path of an order, a customer or a task, then remove duplicate entry, clarify roles and automate what repeats.

Operations that are easier to run and evolve

Important information is centralized in one environment.
Your team can update the website through the CMS without technical help for routine actions.
Permissions, automations and business modules evolve with your processes instead of forcing a generic workflow.

Order and stock management

Orders are recorded automatically and stock is updated in the same place. Fewer notebooks, fewer duplicate entries and fewer counting mistakes.

Teams, roles and permissions

Each employee gets access to what they need to do their job, and no more. Sales sees orders, finance sees invoices and managers keep the overall view.

Website content management (CMS)

Change a price, add a product or update a photo yourself in a few minutes without calling a developer every time.

Business-specific modules

A restaurant does not need the same tools as a salon or a distributor. We add the building blocks that match your business instead of forcing a generic system on you.

Business process automation

Daily repetitive work — confirming an order, sending an invoice or following up with a customer — can be automated. Time saved on manual work can be reinvested in growth.

UX/UI design & user experience

A website can look beautiful and still lose customers if people cannot find what they need or hesitate to click. UX/UI is about making every journey obvious without asking the user to figure out how the site works.

MarketSoft interface showing a search and comparison journey designed around user experience

An effective interface should not make visitors guess what to do next. We work on information hierarchy, screens and micro-interactions so the next step feels obvious: understand an offer, request a quote, book or buy.

The same thinking applies to your team. The principles that simplify a checkout also make a Backoffice & CMS easier to learn: less noise, fewer unnecessary clicks and information placed where it is actually useful.

An experience that removes friction

Shorter journeys between intent and action.
A mobile experience designed from the start instead of patched at the end.
Consistent interfaces between the public website and the tools used by your team.

Information architecture

Organise pages and menus so important information takes two clicks to find, not six.

Interface design (UI)

Colours, buttons, typography and spacing should work together to build trust from the first second.

Conversion journey optimisation

The path from “I’m looking” to “I’m buying” or “I’m contacting you” should stay as short as possible. Every unnecessary click is a chance to lose the visitor.

Mobile-first

A large share of visitors arrive from their phone. The experience is therefore designed for mobile first, not patched at the end.

External integrations & payments

Your website should not work alone in a corner. We connect it to the tools you already use so your website, team and partners can share information without duplicate manual entry.

MarketSoft booking and operations flow connected to external services

A good digital product quickly loses value when your team has to copy the same information into three tools. Integrations make data flow between the website, the Backoffice & CMS and the external services already used by your business.

Payments, booking, CRM, delivery, email, WhatsApp or business APIs: we first define where information should originate and where it needs to go. The technical connection comes next, with controls that prevent automation from turning a small mistake into a bigger one.

Tools that work together

Less duplicate entry and fewer handoff gaps between teams.
A more continuous customer journey from enquiry to payment or follow-up.
An architecture that can welcome new partners and services without rebuilding the product.

Online payments

Customers can pay directly on your website, securely, using payment methods suited to the country, market and provider selected for the project.

Bookings / appointments

For service businesses, customers can choose an available time slot and book without having to call you.

CRM and business tools

If you already use a tool that works, we connect it rather than forcing you to rebuild everything.

Notifications and communication

WhatsApp, email or SMS: customers can be informed automatically at useful stages, and your team receives the information it needs too.

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